Practical planning and buying
- Integrate media into the overall marketing strategy
- Work as an extension of the marketing department or creative agency
- Consider deeply every option to arrive at the best solution
- Build strong relationships as a foundation for business, with clients, agencies & media
- Respond quickly to the brief & its interpretation. 'Time is money'.
- Review on a regular basis
- Monitor results
- Be service oriented
- Be flexible, building dedicated systems & procedures to suit each individual client
- Be focussed.